Intention Creates the Outcome
My Life's Purpose:
To encourage and support people in their efforts to obtain their full potential - and help them experience some joy and laughter along the way.
How can I encourage and support people through my designs?
The Motivation Behind UX Design
1. Get to know the User
So I can build products that help them achieve their goals.
2. Get to know the Client
So potential customers will be enthusiastic and confident to turn to them.
The Motivation Behind UI Design
In the beginning there was the End User...
and their need was great but the solutions were formless and empty, darkness filled the screens.
So Tami began to apply her empathetic and analytic UX Skills...
A spark of insight revealed hidden solutions!
Tami got to the hard work of applying her design talents to craft clean, organized, and well-thought out sites.
The End Users rejoiced as their screens filled with light.
In the end they had solutions to help them achieve their goals.
The Method Behind My Madness
The Goal:
Design products that help clients/users achieve their goals.
In order to create products that help our clients/users, we need to know their...
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Motivations
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Pain Points
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Needs / Desires
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Goals
The People I Need to Satisfy:
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The Users
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This is who it's for! If they're happy - everyone's happy!​
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Myself & The Client or Stakeholders
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It's important to me that we're all proud of what was created and that we achieved our common goal: to create amazing products that customers love to use because it helps them easily achieve their goals.
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Step 1:
Hypothesis: (AKA The Research Plan)
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Identify the Problem
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Identify the Background
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Define the Research Goal
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Define the Research Objectives
Questions I ask myself
What do we know so that we can make a decision or take action?
What do we need to learn so that we can help our users accomplish their goals?
Step 2: UX Design
Left Side Brainwork
Why this sh*t matters!
Performing these tasks helps me craft products that are easy for users to quickly understand and navigate. The research is invaluable to achieving our goal:
to produce products that empower our users to achieve their goals.
IOW The stuff that motivates users to choose our product over others!
In Stakeholders Language - earn those BIG bucks!
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Competitive Analysis
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User Interviews
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Affinity Mapping
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Research Insights
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User Personas
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POVS & HMWs
UX Design to the rescue!
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Card Sorting (when helpful)
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Site Map (when useful)
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User Flows
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Task Flows
The stuff I don't enjoy, but sometimes suffering is necessary to get to the other side.
"The struggle is real..."
Step 3: UI Design
Right Side Brainwork
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Idea Generation
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Impactful Ideas
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Storyboarding
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Branding
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Lo-fi Wireframes
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Mid-Fi Wireframes
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High-Fidelity Wireframes
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Prototypes
"Do or do not. there is no try."
-Master Yoda
Branding
Branding is like dressing for a first date - if you show up in socks and sandals, people will remember... but NOT in a good way. It's not just about looking sharp; it's about making sure your personality shines through, so people recognize, trust, and actually want to stick around.
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Should quickly convey the purpose or message of a product
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Should evoke positive emotions about the product
Step 4: Testing the Hypothesis
Left Side / Right Side Brainwork
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Usability Testing
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Priority Revisions
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Customer Feedback
How I Overcome Challenges
My Values:
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Don't take anything personally
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Don't make assumptions
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Always do my best
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​Be skeptical, but always listen
What I do:
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First try to solve the issue on my own, but if I'm still stuck I'll turn to other people.
- Brainstorm with AI​
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Resources at my fingertips (e.g. books, internet)
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Trusted people (e.g. mentors, industry experts)
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Team members or my upline (e.g. boss, stakeholders)
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Get up and move! Remove myself from the situation by taking a walk, get out in nature if possible, in order to clear my mind.
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Listen to music! What type of music depends on what my brain and body is in need of:
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Calm​
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Enthusiasm
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Motivation
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Let’s Work Together
Get in touch so we can build something awesome!